International Marketing
This 1 day course looks at three of the most important elements in achieving global success in today’s international business environment.
Firstly the course will look at International marketing and considers the different stages of developing a good international marketing plan, to enabling sustainable growth in different regions round the world.
In conjunction with marketing we look at e commerce.
A website is an excellent tool for promoting your business and even selling direct to your customers. However, if they cannot find your site in relation to what they are looking for, you will never grow your business. This course covers the key elements of website development and e commerce.
Plus, understanding people and their cultures will only enhance your business potential.
This course will look at all aspects of culture and the positive effects it has on both e commerce and international marketing.
The key topics areas are:
Marketing
- Business/Company Marketing Audit
- Customer Profiling – Use of CRM systems
- Country/Region Profiling
- Market Research
- Methods of Analysis
- Marketing Channels
- International Marketing Mix
E Commerce
- Search Engine Optimization (SEO)
- Achieving High Website Rankings
- Google AdWords
- Online E Stores
- Business and Social Media
International Business Culture
- Regional Cultures
- Cultural Awareness
- E Culture
- Culture in International Marketing
- Implementing Cultural Understanding
- Faux Pas
This course is suitable for all people involved in International business, in particular people who have customer contact and those involved directly with the promotion of the business overseas.
For more details on the cocurse and on our flexible pricing please contact sales@resultz.co.uk
